Cartoons and Food

Here is a link to an interesting article about the effect that children's cartoons have on the way food tastes. The study looked at how unhealthy food is covered with branding. They looked at how branding affected what kids chose and how it tasted. In the end the branded food won out, even with carrots!

I guess it's up to healthy food to come up with the cash for mainstream cartoon characters on their packaging. Shrek's Oven Roasted Green Tomatoes? It could happen and I bet it would be a lot tastier than Twinkies filled with neon green cream (yuk!).